Coupons are a great way to provide customer incentive to purchase products. You can offer site-wide sales, schedule the sale times, provide coupons and assign to specific customers, and so much more.
NOTE: WooCommerce has moved “Coupons.” It used to be WooCommerce > Coupons, but with a recent update, it is now no longer under the WooCommerce Menu. It is now Marketing > Coupons.
As with my other introductions to WooCommerce, I will be teaching specific ways of managing WooCommerce. I recommend you to search WooCommerce Docs linked below for additional information.